As a leading group purchasing organization (GPO) serving the non-acute industry, Provista helps clients capture new opportunities that align with community care missions, value-based care and revenue goals. Here are five opportunities:
 

1. MONETIZE UNDERUSED SPACES

Healthcare facilities can turn underutilized rooms such as conference areas into revenue-generating spaces. Potential uses for these spaces include offering telehealth services, community health seminars or chronic condition information to patients and their families.
 
“Space efficiency in healthcare organizations directly impacts patient care, operational costs and overall workflow,” according to citiesabc. “Inefficient use of space leads to overcrowding, wasted resources and reduced staff productivity.” 
 
From a community standpoint, optimizing underutilized spaces can turn the areas into centers for connecting with local residents to explain facility services while offering wellness and healthcare education. Contracts through GPO like Provista provide the technology, supplies and remodeling expertise to monetize underused rooms.
 
Healthcare facilities with a lot of unused office space can consider renting it to other physician practices. This includes sharing space with complementary businesses.
 
“Another way to maximize underused medical office space is by targeting alternative healthcare users,” according to Lovelady Perspective. “Behavioral health providers, wellness clinics, physical therapy centers and diagnostic imaging services are all expanding rapidly and often looking for medical-grade space.”
 

2. PROVIDE PREVENTIVE SCREENINGS

These screenings offer a hidden revenue stream that can also save lives. Preventive screenings are an opportunity to engage patients and prospects for cholesterol tests, A1C tests, mammograms, colon cancer screenings and blood pressure checks.
 
“As a primary care physician, one of the most meaningful aspects of my role is helping patients stay healthy, not just treating illness when it arises,” explains a doctor in a MedStar Health article. “Preventive care, including regular screenings and wellness visits, is a key part of how we achieve that goal together.”
 
The billable services can lead to follow-up visits, bringing in additional business while helping patients address current or potential issues. Healthcare screenings build trust in the community and demonstrate a commitment to proactive care. Facilities that utilize GPO contracts for diagnostic equipment and testing supplies can ensure they’re buying items at competitive prices.

3. DELIVER SERVICES AT COMMUNITY EVENTS

Offering basic screenings such as BMI testing or cholesterol finger sticks at local fairs, schools or places of work is inexpensive, raises community visibility and can attract new patients. The services help grow and sustain the patient pipeline.
 
For example, the Indiana University Center for Rural Engagement partnered with organizations to offer community health fairs. “The Greene County Wellness Fair also helped address the specific challenges that rural communities face, such as limited access to health care and barriers surrounding transportation,” according to an article. “By bringing these services directly to the community, the fair helped reduce these barriers and ensured that rural residents had the opportunity to receive the care and support they needed.”
 
Being visible at community events shows that a facility is interested in supporting local residents and builds brand recognition beyond the organization’s walls. A GPO offers affordable sourcing and procurement for portable equipment and supplies that make community engagement scalable.
 

4. OFFER STOP SMOKING OR STRESS MANAGEMENT WORKSHOPS

These group classes can be held in underused conference rooms, are low-cost to run and may be billable through wellness program reimbursements. The workshops support healthier lifestyles, help patients meet personal goals and reduce long-term health risks, leading to healthier communities.
 
For instance, Mayo Clinic’s Nicotine Dependence Center offers treatment options such as counseling, medication, behavioral therapies, a smoking cessation program and relapse prevention strategies. “The treatment team at the center offers you support and works with you to help develop the motivation and skills needed to stop using tobacco,” according to Mayo Clinic.
 
GPOs can help support the workshops through partnerships with wellness vendors and providing expert guidance for reimbursement. Some GPOs, like Provista, can also help market the workshops to raise awareness and drive attendance. 

5. SELL RETAIL HEALTH ADD-ONS

Selling affordable, over-the-counter medical items such as blood pressure cuffs, glucose monitors or wellness kits can generate incremental revenue while supporting patient care plans. These products help patients better manage their care at home.
 
The American Medical Association (AMA) notes that while selling health-related products at non-acute facilities can offer patient convenience, it can also raise ethical concerns. The AMA provides guidelines to address those concerns.
 

SUPPORTING COMMUNITY HEALTH

These five opportunities align revenue generation with strong community impact. Non-acute healthcare organizations can support patient health and wellness by thinking creatively about space, screenings, events, workshops and retail.
 
By combining financial innovation with community care, providers create sustainable growth that benefits both patients and operations. Provista can help providers implement these revenue streams with the right products, partnerships and expertise. The GPO can also help clients move from opportunity to action quickly and strategically.