How to Make Your Digital Front Door More Visible

March 8, 2021
woman talking to doctor on ipad

A digital front door engages non-acute healthcare patients at every touchpoint in their journey. It relies on technologies that most patients use on a daily basis, and it’s always open. 

The digital front door includes:

  • Video platforms. Enable virtual visits and telehealth at scale.
  • Mobile apps. Let patients talk directly with providers remotely.
  • Websites. Provide information, such as COVID-19 policies and precautions.
  • Online reviews. Show what others are saying about a clinic or provider.
  • Smart devices. Allow self-scheduling, mobile pre-registration and check-in and more.
  • Automated reminders. Send appointment reminders via text and email.

Benefits Include:

Patient engagement

  • Shape the patient experience before they enter the office.
  • Engage patients using their preferred platforms.
  •  Connect with patients during the pandemic.

Patient convenience

  • Expand options for patient/provider interactions.
  • Reach patients who can’t come into the office.
  • Enable patients to self-schedule appointments.

Return on investment

  • Acquire new patients and increase loyalty.
  • Build brand awareness.
  • Drive higher patient satisfaction.

Why a Digital Front Door Matters
Patient demand

  • 44% want telemedicine options.
  • 41% want digital forms and communications.
  • 37% want touchless check-ins.

Consumers want better end-to-end digital patient experiences

  • 49% wish the digital experience was smoother and more intuitive.
  • 31% don’t think providers have done enough to improve billing and payment processes.
  • 10% won’t pay their bill if they can’t understand the administrative experience

What influences patients:

  • 98% say online reviews are influential when choosing a provider.
  • 68% say it’s important for providers to customize their healthcare experience.
  • 42% would consider switching doctors if they didn’t provide a good digital experience.
  • 28% have switched or stopped going to a provider because of a poor digital experience.
    Source: “2020 Healthcare Consumer Experience Study,” Cedar.

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