The survey reveals that four in 10 Americans say environmental sustainability impacts their decision to buy certain foods and beverages, although it still ranks below taste and price for influencing factors. However, the importance of sustainability has seen a big jump since 2019 when it was 27%.
More than half of Americans, 52%, believe their food and beverage purchases impact the environment. This represents a 10% increase from the previous year.
So, how are people trying to improve food sustainability? Many strive to reduce food waste. The survey notes that 44% are eating leftovers and 42% plan meals before they go shopping.
THE ENVIRONMENTAL IMPACT OF FOOD CHOICES
The food products people buy, eat and waste can affect the environment. But how concerned are various demographic groups? The survey notes that 73% of Gen Zers believe their generation, when compared to others, is more concerned about the environmental impact of food choices. Meanwhile, 71% of millennials believe this about their own generation.