PROVIDE ONLINE HEALTH EDUCATION
Myriad websites offer free healthcare advice, diet information and exercise routines, so this is a competitive arena. But it’s also a chance for a clinic to share health and wellness information to patients and their families online. Patients are more likely to trust their physician’s site than an unknown site.
Online learning platforms that allow people to learn about specific illnesses and how to best treat them are currently trending in healthcare. The problem is that not all online health information is reliable--and some things purported as facts can be harmful.
When a clinic posts trustworthy healthcare information online, it’s a way to connect with patients who are reluctant to visit a facility or prefer virtual care. It’s also a way to reinforce messaging that patients hear during in-person visits and build loyalty across patients—and maybe even attract new ones. Clinics can monetize the educational materials by tying them back to facility services or offerings, such as dietary plans or routine checkups, to drive business.
CONSIDER RADIOGRAPHY SERVICES
Not every facility has the budget and space to offer radiology services. Radiology equipment is expensive and using it can require special rooms, like lead-lined walls for x-rays.
Yet radiology is a powerful tool for diagnosing diseases and includes x-rays, CT scans, nuclear medicine and different types of diagnostic imaging, which are needed by a wide patient population. For practices with sufficient medical billing volume, adding in-house radiography is a way to serve that population instead of sending them to another facility.
TAP INTO A GROWING PART OF HEALTHCARE
In non-acute healthcare, ancillary services and ancillary care help patients with treatments and diagnosis, and support the care provided by their family physicians. These services represent the third largest segment of healthcare costs, making up about 30% of healthcare spend, according to HealthSmart
and other sources.
Offering one or more ancillary services allows a facility to diversify and branch out into other areas of healthcare. The result can be happier patients and a new source of revenue.