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Being easy to find online, across social media platforms and provider websites, with current and detailed information helps healthcare facilities engage new, existing and potential patients. It’s one step in the patient journey to effectively connect with them, answer their questions and encourage an appointment.
These five steps can help attract patients online and support a positive relationship:
Non-acute healthcare facilities need to create a comprehensive digital strategy that meets their specific needs and goals. The digital landscape changes rapidly, so the plan should take a modern and agile approach to having a digital presence, such as being on the platforms that patients are using.
The plan should outline the technology required to achieve these goals. This can include tools for managing social media posts and online reviews. A well-executed digital strategy doesn’t just make healthcare facilities easier to find. It builds credibility, fosters trust, and keeps patients and their families engaged throughout their healthcare journey.
Facilities probably won’t have the expertise on staff to develop and execute the strategy, or choose the best technology to support it, so they’ll need to partner with an organization that does. The partner can be a group purchasing organization (GPO) that offers contracts with pre-screened vendors specializing in digital plans for non-acute care providers.
Partners can also include companies that provide digital marketing platforms or tools, like Think with Google and Squarespace. Having expertise in digital marketing enables these organizations to make the best investments that reach the right audience and deliver the strongest return. Plus, a quality vendor partner makes it easier to launch, customize and measure KPIs than when a facility does everything itself.
A key component of a digital marketing strategy is a website with current, relevant information. While that may sound obvious, some physician sites lack basic details, like hours and specialties.
Non-acute healthcare providers that don’t offer a good digital experience risk losing patients to a competitor that does. That’s why engaging websites are mandatory.
“A well-designed doctor website is essential for every medical business in the modern digital era, according to Officite. “A private practice’s website frequently serves as their initial point of contact with prospective clients. Consequently, a website’s design that prioritizes the needs of their patient may greatly improve user experience, foster confidence and increase conversion rates.”
A site that’s easy to navigate, offers a simple way to schedule appointments and gives visitors the information they’re looking for can expect to see a higher conversion rate.
Search engine optimization (SEO) plays a key role in directing people to the site. It helps a website appear at the top of search results when people are looking for care.
By using relevant keywords, providing valuable content and ensuring the site is mobile-friendly, facilities improve their visibility and attract more visitors—ultimately turning clicks into appointments.
Writing digital content with a focus on SEO keywords is important when creating and updating the website because it encourages common search engines, such as Google, to find and rank the site highly in search results. Regularly adding new content helps facilities’ websites rank higher on search engines, which helps attract patients who are actively searching for services.
These five steps can help attract patients online and support a positive relationship:
STEP 1. CHOOSE A DIGITAL STRATEGY AND PICK A PARTNER
Non-acute healthcare facilities need to create a comprehensive digital strategy that meets their specific needs and goals. The digital landscape changes rapidly, so the plan should take a modern and agile approach to having a digital presence, such as being on the platforms that patients are using.
The plan should outline the technology required to achieve these goals. This can include tools for managing social media posts and online reviews. A well-executed digital strategy doesn’t just make healthcare facilities easier to find. It builds credibility, fosters trust, and keeps patients and their families engaged throughout their healthcare journey.
Facilities probably won’t have the expertise on staff to develop and execute the strategy, or choose the best technology to support it, so they’ll need to partner with an organization that does. The partner can be a group purchasing organization (GPO) that offers contracts with pre-screened vendors specializing in digital plans for non-acute care providers.
Partners can also include companies that provide digital marketing platforms or tools, like Think with Google and Squarespace. Having expertise in digital marketing enables these organizations to make the best investments that reach the right audience and deliver the strongest return. Plus, a quality vendor partner makes it easier to launch, customize and measure KPIs than when a facility does everything itself.
STEP 2. OFFER AN EASY-TO-USE, WELCOMING WEBSITE
A key component of a digital marketing strategy is a website with current, relevant information. While that may sound obvious, some physician sites lack basic details, like hours and specialties.
Non-acute healthcare providers that don’t offer a good digital experience risk losing patients to a competitor that does. That’s why engaging websites are mandatory.
“A well-designed doctor website is essential for every medical business in the modern digital era, according to Officite. “A private practice’s website frequently serves as their initial point of contact with prospective clients. Consequently, a website’s design that prioritizes the needs of their patient may greatly improve user experience, foster confidence and increase conversion rates.”
A site that’s easy to navigate, offers a simple way to schedule appointments and gives visitors the information they’re looking for can expect to see a higher conversion rate.
Search engine optimization (SEO) plays a key role in directing people to the site. It helps a website appear at the top of search results when people are looking for care.
By using relevant keywords, providing valuable content and ensuring the site is mobile-friendly, facilities improve their visibility and attract more visitors—ultimately turning clicks into appointments.
Writing digital content with a focus on SEO keywords is important when creating and updating the website because it encourages common search engines, such as Google, to find and rank the site highly in search results. Regularly adding new content helps facilities’ websites rank higher on search engines, which helps attract patients who are actively searching for services.
