2. STAY CURRENT ON TECHNOLOGY
Advanced technology and automation enable new efficiencies, and modernize facilities by implementing digital processes, while also delivering additional benefits. Replacing manual work with technology frees up staff time to focus on higher-value work and can help facilities achieve their digital transformation goals faster. Modern technology is needed for both internal and external operations.
Externally, the technology enables clinics to interface with patients, such as via telehealth, and delivers modern benefits like electronic health records, automated appointment reminders and digital appointment scheduling.
Technology is growing in importance for clinics on the business side. It enables everything from cyber security for protecting patient information to integrating, simplifying and automating processes for procurement, billing, payroll and other business functions.
3. MAINTAIN A CURRENT WEBSITE
Like for any business, a website is often one of the first places someone goes for information. These sites must make a strong and favorable impression. To meet that goal, websites should share basic information, including office hours and services, along with more detailed content, such as biographies and credentials of the healthcare providers.
A clinic’s website can also provide updates on flu shots and COVID-19 boosters, back-to-school sports physicals and wellness advice to drive new business. It should also allow patients to learn about accepted insurance plans and enable online bill payment options.
A doctor’s office website “plays a crucial role in marketing strategies by building trust and growing your medical practice,” according to an article on LinkedIn. “It establishes credibility, enhances visibility, educates and empowers patients, simplifies appointment scheduling, showcases patient testimonials and facilitates patient engagement.”
To make their site even more informative and establish their thought leadership, clinics can offer blogs from staff members or short videos to provide health and wellness advice. “The ideal medical website design will set up new patients to learn about your services and initiate care, and help current patients pay bills, get updates on news or events and have their questions answered—and more,” according to Morweb, which offers a website platform.
4. ENSURE A CLEAN ENVIRONMENT
Clinics must be clean and sanitized for appearances and to prevent the spread of viruses like the flu. Cleanliness extends beyond the exam rooms. The lobby, waiting room and restrooms must also be clean and free of clutter.
“Even though staff and patient safety is the top priority, you also want the medical office to be clean and welcoming for patients,” according to Medical Economics. “Having a clean, organized environment makes an immediate impression on patients letting them know you take all their health needs seriously.”
Patients notice cleanliness, and it gives them confidence in their provider. Facilities can also share information about their cleaning and disinfecting practices with their patients to give them peace of mind and foster trust.