“The Hospitality Advisory Council provides leadership and direction in the development of strategies, services and contracts focused on our hospitality members, which consist of casinos, boutique hotels and resorts, and entertainment and recreation organizations such as sporting venues, theme parks, zoos and aquariums,” says David Richard, Associate Principal, Culinary Strategy and Solutions, Provista.
Enabling members to influence the hospitality program and contracts helps ensure that Provista meets the current and future needs of members across all classes of trade.
SEIZING TRENDS AND SOLVING CHALLENGES FOR THE HOSPITALITY INDUSTRY
Hospitality council members help with all aspects of contracting and program development, such as sharing which contracts deliver the most value and which ones meet current, emerging or changing consumer preferences. Members can share their insights about potential industry challenges and opportunities, allowing Provista to help mitigate issues and capitalize on new trends, such as new popular new foods or cooking methods, to contribute to members’ ongoing success and profitability.
Members can also assist in developing criteria for bidding on new contracts and developing new programs and offerings. In turn, member organizations benefit by having the most optimal contracts and program offerings to meet their hospitality needs, including contracts covering food, capital equipment, IT and purchased services.
Input from members has resulted in real-world changes to the program and contracts and drove new product offerings. For example, council members helped Provista expand its hospitality portfolio.
“Feedback and market intelligence provided from member properties significantly steer the direction of the Provista go-to-market strategies and overall program and portfolio development,” Richard explains.