SETTING UP AN ANCILLARY ALLERGY SERVICE
There’s a better way to serve symptomatic patients. Why not work with an outside vendor to bring allergy care into your practice? Many companies offer “turnkey” solutions. That being said, business models can vary widely. Those models can include:
- Selling allergy test kits to primary care doctors.
- Supplying doctors’ offices with liquid allergy drops, known as sublingual immunotherapy. (Health insurers typically don’t cover these treatments.)
- Formulating individual patient’s allergy shots (called subcutaneous immunotherapy) and injection schedules for physicians to prepare and administer.
- Establishing on-site allergy testing and treatment centers.
Physicians who wish to maintain control of all allergy-related medical services can select a vendor that specializes in setup, staffing and operations. “By having more than just a turnkey relationship, they are able to generate significant revenue,” says Mike Malec, sales director for key accounts for United Allergy Services.
Physician offices can work with a vendor to treat the common allergies for their patients. For example, United Allergy Services partners with physician offices and specializes in serving low-risk patients with mild-to-moderate allergies to:
- Animal dander
- Dust mites
Companies like United Allergy Services will employ, train and embed a technician in your practice to conduct on-site testing and prepare allergy shots for at-home or in-office administration. United Allergy Services buys all allergens and supplies, develops patient education materials and assists with appeals of payment denials. The physician partner identifies patients for testing, orders immunotherapy when needed, and provides supervisory and consultation services.